Velocity: Data comes at huge speed and need to be processed in real time
Variety :- it includes audio, videos, text numbers etc
- It helps organization in understanding customer shopping behaviour, his likes and preference and his requirement, thus help in developing or projecting products customized to those customers.
- Email, social media, online retailer etc rely on bigdata to for launching custom made product.

b) It can map a person’s genetic profile and it helps doctors and scientists to predict a patient’s health condition.
c) In 2009, the UN launched UN Global Pulse for the purpose of using best practices in the big data industry to enable the organisation to make faster and better informed responses to humanitarian crises.
d) It has more privacy compared to other data and will allow government agencies to keep valuable enterprise data secure.
e) It will reduce the burden of records management rsponsibilities with the help of its automatic facility of recording of data.
f) Its cloud -based technology will not only store as backup, but it will give real-time access for constantly changing data. Because of digitization of paper records, sharing information will be easy.
2. Vast number of surveys national census, socio-economic census, UIDAI etc. can provide government with vast data that they can use.
4. Also data from various private companies etc. can help government track the changing behavior of citizen.
5. It can help in assessment of its own work and working of government.
